What is interactivity?

Walking through a museum gallery yesterday, I noticed a real buzz centred around a games installation. Children, teenagers, parents, grandparents, couples, singletons, and groups were all fixated on whether or not a top score would be posted by one of the gamers.

Some refer to scenes such as this as interactivity in action. I’m not so sure. They were having fun. But who and what were they interacting with?

They were certainly not engaged with their surroundings. Despite being in a gallery of considerable architectural merit, most of the visitors seemed to be fixated on the audiovisuals and interactives.

I guess what I’m saying is that there’s a time and a place for games within museums. And as I’ve said many times before, pushing buttons does not equate to interactivity.

One thought on “What is interactivity?

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